Pleasures don't have to be guilty : This idea of a range of products meant for a healthier lifestyle took birth in a small apartment in Manipal in 2018. The idea that a serving of ice cream could actually carry fewer calories than a couple of peanuts was akin to a dream coming true and we sought out to make our own ice cream with the help from a few books and blogs. What started as an attempt to satisfy our sweet-tooth became an opportunity to have a positive impact on many people's lives. People who wish to be healthier need not sacrifice on their cravings.